Sprite is back with ‘Joke in a Bottle’ campaign. Building on the campaign’s signature blend of Gen Z’s humor and pop culture, the brand brings together comedian Kapil Sharma and filmmaker Anurag Kashyap in what should be called a roast banter.
The brand film opens with Anurag Kashyap pitching a “relatable” ad to Kapil Sharma. What follows is a hilarious clash of creative minds—Kapil mocks Anurag’s ad world debut, Anurag defends his vision, and chaos ensues. With Kapil getting the last laugh, the battle peaks when Anurag manifests Joke in a bottle to a genie’s lamp in his flow of cinematic liberties.
Sprite’s Joke in a Bottle (JIAB) is a full-fledged entertainment property packed with bite-sized comic content. Consumers can simply scan the Sprite bottle, sip, and unlock a cool stream of destressing humor anytime, anywhere. With a 360-degree rollout across TV, digital, and outdoor, ‘Joke in a Bottle’ ensures nationwide reach.
Link to the ad campaign:
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Sumeli Chatterjee, Senior Category Director, Sparkling Flavors, Coca-Cola India and Southwest Asia, said, “At Sprite, we understand that communication today has evolved beyond words. Memes have become one of the most powerful ways for the youth to share ideas and emotions with a touch of humour. Our ‘Joke in a Bottle’ platform taps into this meme culture, connecting with the generation to stay cool. This time, we’re thrilled to bring together two refreshingly distinctive personalities, Kapil Sharma and Anurag Kashyap, with a dose of laughter and entertainment to launch the third season of Joke-In-A-Bottle.”
Kapil Sharma, speaking about the campaign, said, “Sprite JIAB is always fun, and I love how it always surprises the audience. Shooting this ad with Anurag was mixing Sprite with cinema- unexpected and totally fizzed up! I can’t wait for everyone to scan and enjoy.”
