South Korean makeup brand Hince has entered the Indian market through an exclusive partnership with Reliance Retail’s beauty platform, Tira. The brand has become available only on Tira through its integrated online platform and physical retail stores.
The India launch has expanded Tira’s international beauty portfolio and has marked Hince’s first official entry into the country. The brand has been positioned within Tira’s omnichannel ecosystem, allowing consumers to access the range both digitally and in-store.
Indian consumers have been able to access Hince’s core makeup portfolio, including products such as the Raw Glow Dewy Ball and the Raw Glow Gel Tint. The available range has focused on lightweight, skin-finish makeup formats aligned with the brand’s Korean beauty approach.
The launch has further strengthened Tira’s strategy of bringing global beauty brands to India through exclusive partnerships. Hince has also been made available on the AJIO platform, expanding its digital reach within the Reliance Retail ecosystem.
