Jupiter Money has unveiled its latest campaign, “The Rewards Grandmaster”, for the Edge+ CSB Bank RuPay Credit Card, starring five-time world chess champion Viswanathan Anand. Known for his strategic brilliance, Anand is shown being outsmarted not by another player, but by a credit card designed to be smarter, simpler, and transparent.
In a category often weighed down by jargon, fine print, and complicated reward systems, the ad reimagines Anand in a playful retail-style showdown where his tactical skills are outmatched by the Edge+ Credit Card’s benefits, including instant cashback, clear rewards, and no hidden terms.
The campaign is live across digital platforms, with the hero film available on YouTube. It follows previous Jupiter Money initiatives such as Let’s Talk Money and Roast Your Card, which took a direct approach in comparing the product to its competition.
Adityan Kayalakal, Head of Marketing, Jupiter Money, said, “In a market full of similar-sounding financial products, clarity is a real differentiator. With Edge+, we’ve stripped away the complexity to make rewards instant, transparent, and genuinely useful. Having Viswanathan Anand, India’s first chess Grandmaster, who is the antagonist in the film, yet be the face of India’s first simplified credit card, reinforces the idea that in today’s world, the smartest strategy is often the simplest one.”
