Being associated with Coca Cola throughout the length and width of the Earth for several years until it entered into a strategic beverage partnership with PepsiCo in October 2018, Jubilant FoodWorks, a parent company to renowned restaurant chains like Popeyes, Domino’s Pizza, Dunkin’, Hong’s Kitchen and Coffy, will once again be putting Coca Cola and its other brands’ bottles on its shelves.
This development comes in the wake of JFL and Coca Cola India signing a Memorandum of Understanding for purchase of a portfolio of sparkling beverage products and certain other products from the latter’s authorized bottlers and for conducting marketing activities for the same, as defined in the MoU.
A Master Agreement will be executed between the parties based on the principal terms and conditions mentioned in the MoU, the company mentioned in a regulatory filing, clarifying that the scope of the deal shall remain domestic.
“After execution of the Master Agreement, The Coca-Cola Company authorized bottlers will become suppliers of sparkling beverages and other products as set out in the MoU to JFL. The arrangement will help JFL enhance its consumer offerings,” it added.
Both JFL and Coca Cola in collaboration had been serving food and beverages together at JFL’s brands’ store for about 20 years, before the former decided to partner with PepsiCo India in October 2018.
That being said, this MoU also comes in the aftermath of Jubilant Bhartia Group which owns four listed companies on India Stock Exchanges including Jubilant FoodWorks, reached an agreement with Coca Cola Company to acquire a 40% stake in Hindustan Coca‑Cola Holdings, the parent company of the largest Coca‑Cola bottler in India- Hindustan Coca‑Cola Beverages.
Also Read: Jubilant Bhartia Group To Acquire 40% Stake In Hindustan Coca-Cola Holdings
