JSW Soorma Hockey Club has announced a series of sponsor partnerships ahead of the 2025–26 season of the Hockey India League, as the team prepares for the return of the tournament.
JSW Cement has been named the club’s Official Strength Partner, while Freemans has joined as the Official Tools Partner. Kingfisher has come on board as the Official Good Times Partner, and Frido has been appointed Official Comfort Partner, supporting player recovery and well-being. Completing the partnership line-up, Shiv Naresh will serve as the Official Kitting Partner, continuing its association with Indian athletes and domestic sport.
The partnerships are aimed at supporting the team’s on-field preparation and off-field requirements as the league approaches.
As the Hockey India League returns, JSW Soorma Hockey Club will enter the season with backing from partners aligned with the team’s focus on preparation, performance, and player support.
Karan Yadav, Chief Commercial Officer, JSW Sports, said, “At JSW Sports, we’ve always believed that strong teams are built through consistent investment in athletes – in how they train, how they prepare and the environment they’re given to perform in. Over the years, we’ve earned the trust of both players and partners by staying committed to that approach. These associations reflect that shared belief and our long-term vision for Indian hockey.”
