Joyalukkas has appointed actor Samantha Ruth Prabhu as its new brand ambassador, marking a significant addition to its global representation strategy. The brand has said that this collaboration has reflected its commitment to celebrating artistry, authenticity, and trust, values that have defined its three-decade-long journey.
Samantha has been chosen to embody the essence of the modern woman, reflecting confidence, individuality, and grace that align with Joyalukkas’ brand philosophy. The association has been introduced as part of the brand’s ongoing effort to connect with audiences across cultures and expand its global footprint.
The partnership has also come at a time when Joyalukkas continues to strengthen its international positioning with two iconic faces, Samantha and Kajol, representing the brand worldwide. The collaboration will soon roll out through an integrated global campaign highlighting Joyalukkas’ design heritage and craftsmanship.
“Samantha embodies the spirit of the modern woman – confident, stylish, and truly distinctive. Her persona resonates deeply with our ethos of celebrating life’s treasured moments with fine jewellery,” said Dr. Joy Alukkas, Chairman, Joyalukkas Group. “We are honored to welcome her into the Joyalukkas family as we continue to inspire jewellery lovers across the globe.”
“Jewellery has forever been a personal expression of who I am – a tale of emotion, celebration, and strength behind every piece. Joyalukkas embodies all these aspects, and more. I’m thrilled to partner with a brand that celebrates beauty with substance and inspires women everywhere to shine with confidence,” said Samantha Ruth Prabhu.
