Joy Personal Care, an Indian home-grown personal care brand under RSH Global, has onboarded actress Medha Shankr as its new brand ambassador. With this partnership, Joy Personal Care aims to focus on embracing natural beauty and boosting the confidence of women, ensuring they feel empowered and celebrated every day.
As per the brand, Shankr, known for her roles that embody determination, femininity, and simplicity, is a true representation of today’s young women and her journey and strong connection with youth align with Joy Personal Care’s mission to promote inclusivity and challenge stereotypes.
Sunil Agarwal, Founder and Chairman, Joy Personal Care (RSH Global) said, “We are glad to onboard Medha Shankr, a talented actor as our brand ambassador. Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity. This association will help us forge a deeper connection with our audience.”
Poulomi Roy, Chief Marketing Officer, Joy Personal Care (RSH Global), added, “Medha Shankr’s vibrant persona and strong rapport with young women make her a perfect fit for an ambassador of Joy Personal Care. Her powerful on-screen presence and genuine connection with the audience make her an ideal ambassador. As a young, confident, and inspiring role model, Medha resonates deeply with the consumers. We are confident her involvement will greatly further our mission to inspire confidence and embrace natural beauty.”
Expressing enthusiasm about the collaboration, Shankr, stated, “I am thrilled to begin this new journey as Joy Personal Care’s brand ambassador. Promoting the brand’s core message of embracing inner beauty aligns perfectly with my values. We should all celebrate our unique beauty and feel confident in our skin.”
