JK Super Cement, one of the leading forces in India’s building materials sector, has unveiled its new brand identity and logo as well as modernised packaging, reflecting its commitment to staying aligned with its customers’ aspirations while maintaining its core values of quality, innovation, and excellence.
Earlier on, the brand had undergone an identity refresh in 2021.
As per the company, what falls in line with this brand refresh is Indian cricketer Jasprit Bumrah coming aboard as the new brand ambassador of the company to not only enhance the brand’s credibility but also serve as a testament to JK Cement’s unwavering commitment to innovation and excellence.
As a leading force in the building materials sector, the company is dedicated to offering cutting-edge solutions that meet the evolving needs of customers while contributing to a sustainable future.
Hence, with this partnership, JK Super Cement is poised to continue its journey toward industry leadership, cementing its status as a trusted name in construction and infrastructure.
To watch the brand’s new identity refresh, click here.
Sharing his thoughts on the partnership, Love Raghav, AVP and Head- Branding, JK Cement, said, “We are delighted to welcome Jasprit Bumrah as our brand ambassador. His qualities of discipline, consistency, and unparalleled strength mirror the values we uphold at JK Super Cement. This collaboration truly exemplifies our brand ethos and our dedication to delivering excellence.”
Elaborating further on the brand’s transformation, he added, “Over the past ten months, we’ve embarked on a comprehensive journey to reinvent JK Super Cement, with rigorous analysis, creativity, and strategic execution shaping our new brand identity, which aligns with our vision for the future.”
Commenting on the rationale behind the new brand identity, Anuj Khandelwal, Business Head, JK Cement, explained, “As customer expectations evolve, so must we. Our new identity symbolizes our commitment to delivering innovative, top-quality solutions that align with the industry’s ever-changing needs. By collaborating with Jasprit Bumrah, a rising icon, we are reinforcing this very philosophy.”
Echoing the same sentiment, Pushp Raj Singh, Group President- Sales and Marketing, JK Cement, noted, “Reflecting on the brand’s transformation, it was noted that while the previous identity had its strengths, the commonality of similar colors within the cement industry highlighted the need for a fresh approach. The new design not only distinguishes JK Super Cement visually but also more accurately conveys the brand’s core essence and values.”
Concludingly, Jasprit Bumrah, exclusively represented by RISE Worldwide, also shared his excitement about joining the JK Cement family, and said, “I am thrilled to join the JK Cement family. With 50 years of building strength and resilience, the brand represents the same qualities that are important to me in my cricketing journey. Together, we aim to inspire people to build stronger, better futures.”
