JK Lakshmi Cement has become the principal sponsor of Rajasthan Royals for the 2026 season of the Indian Premier League. The partnership has marked the return of the cement brand to the franchise’s jersey sponsorship portfolio.
As part of the agreement, JK Lakshmi Cement’s logo has appeared on the back of the Rajasthan Royals match jersey. The brand has also been featured across team gear, in-stadium branding and match-day digital content throughout the season.
The partnership has brought together two organisations associated with Rajasthan. JK Lakshmi Cement has maintained a presence in the state through its manufacturing units, distribution network and long-standing relationships with dealers, contractors and local communities.
Through the association with the Rajasthan Royals, the company has aimed to strengthen engagement with customers, channel partners and stakeholders in its key markets while leveraging the reach of the cricket league.
Shrivats Singhania, Deputy Managing Director of JK Lakshmi Cement, said, “Rajasthan has always been integral to our journey, shaping our identity and growth—from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance, and enduring commitment. The T20 league places Rajasthan on a national stage, and we are happy to stand alongside a team that embodies the spirit and excellence of this remarkable state.”
Arun Shukla, President and Director of JK Lakshmi Cement, said, “The journey of Rajasthan Royals is similar to ours: strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in. We see this partnership as a way to bring our stakeholders closer to the T20 energy and the shared values of trust and consistency, from individual homes in smaller towns to big infrastructure projects in big cities.”
Alok Chitre, Chief Operating Officer, Rajasthan Royals, said, “We are happy to have JK Lakshmi Cement as our principal sponsor for Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond. We look forward to working with fans and communities throughout the season.”
