JioStar set new viewership records with the India vs Pakistan clash in the ICC Men’s Champions Trophy 2025, drawing 20.6 crore TV viewers.
As per the network, branded as the Greatest Rivalry by Star Sports since 2021, the match became the second most-watched cricket match in BARC history, outside of the World Cup matches.
The latest edition of the Greatest Rivalry, played on February 23 during ICC Men’s Champions Trophy 2025, even surpassed the previous 50-over India vs Pakistan face-off in the ICC Men’s Cricket World Cup India 2023. Ratings (TVR) for the match held in Dubai were 11% higher than the match in Ahmedabad during the ODI World Cup in 2023. The match that saw Virat Kohli becoming the fastest to 14,000 ODI runs, also clocked a staggering 2609 crore minutes of TV watch-time.
Speaking on this achievement, a JioStar – Sports spokesperson commented, “JioStar is scaling new heights as far as India’s experience of marquee sporting events is concerned. Combining the power of deep consumer focus, immersive storytelling, universalised access and incisive marketing, Star Sports has galvanised the interest in this age-old rivalry. We remain committed to serving fans, deepening fandom and recruiting new cohorts.”
