JioStar, the official broadcaster and streaming partner for the ICC Women’s World Cup 2025, has unveiled a sponsorship roster of seven brands for the tournament, which has kicked off today and will run until November 2.
The line-up has included Google Gemini, Google Pay, Google Android, Google Pixel (W/O 10), Hindustan Unilever Limited (HUL) – Rexona, State Bank of India, and the International Gemological Institute (IGI), with more partners expected to come on board across categories.
The portfolio has underscored the rising stature of the Women’s World Cup, with brands from technology, FMCG, BFSI, and luxury sectors leveraging the platform. The tournament has been positioned as a high-impact property, reflecting the growing momentum behind women’s sport and offering brands opportunities to engage with diverse, high-intent audiences.
The ICC Women’s World Cup 2025 has promised top-level cricketing action with teams from across the globe competing for the title. The Indian Women’s Cricket Team has faced Sri Lanka in the opening match, with live broadcasts available on Star Sports and digital streaming on JioHotstar.
“We are thrilled to welcome this incredible mix of sponsors for JioStar’s coverage of the ICC Women’s World Cup 2025. Each sponsor brings unique strengths and a shared vision to elevate women’s cricket on a global stage. With marquee brands from technology, lifestyle, and consumer industries on board, this edition of the World Cup will not only inspire millions of fans but also create impactful opportunities for brands to connect with high-intent audiences across platforms,” said Anup Govindan, Chief Revenue Officer – Sports, JioStar.
Tehmasp Printer, Global CEO, International Gemological Institute (IGI) added: “IGI proudly supports the Women’s World Cup: a celebration of grit, brilliance, and authenticity. Just as every diamond undergoes a journey of pressure and precision to shine at its brightest, so do the exceptional women cricketers who represent their nations on the world stage. As a global authority in grading diamonds, colored gemstones, and fine jewelry, IGI empowers consumers, especially women to make confident, informed choices. Together with broadcaster JioStar, this collaboration amplifies awareness and inspires women to embrace their brilliance on the field and beyond. With women as our core audience, we want them to enjoy the experience of buying diamonds & fine jewelry without worrying about authenticity simply by asking for the IGI certification report.”
