JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of ‘JioHotstar’, bringing together JioCinema and Disney+ Hotstar– two of India’s leading platforms for premium sports, entertainment and lots more.
As per the media conglomerate, this coming together of brands, expansive content, cutting-edge features, and a large audience and subscriber base marks a globally unprecedented milestone in the streaming industry. With close to 3 lakh hours of entertainment, unparalleled live sports coverage, and more than 50 crore users, JioHotstar is set to redefine entertainment and unlock Infinite Possibilities for audiences.
The newly launched platform also aims to transform how audiences engage with sports with immersive, interactive experiences for every fan, from passionate connoisseurs to big-event viewers. JioHotstar is the home of premier tournaments like ICC events, IPL, and WPL, while also spotlighting grassroots cricket with the Indian Street Premier League and pathway events from BCCI, ICC, and state associations. Beyond cricket, it brings global sporting excellence with the Premier League and Wimbledon while powering domestic leagues like Pro Kabaddi and ISL.
What sets JioHotstar apart is its elevated streaming experience- featuring ultra-HD 4K streaming, AI-powered insights, real-time stats overlays, multi-angle viewing and range of ‘culture’ and ‘special interest’ feeds- ensuring fans enjoy deeper, more immersive access to the sports they love.
In line with its promise of making premium entertainment accessible to all, JioHotstar has invited everyone to come and watch all their favourite shows, movies and live sports without the need for a subscription. For those looking for an uninterrupted and enhanced experience, JioHotstar provides subscription plans tailored to diverse audience needs, starting at Rs 149. Existing JioCinema and Disney+ Hotstar subscribers will be able to seamlessly transition and set up their JioHotstar subscriptions.
JioHotstar is set to redefine entertainment with an extensive and diverse content slate curated for 1.4 billion Indians across 10 languages. From the widest selection of TV programming anywhere in the world to genre-defining originals to widely loved reality entertainment to blockbuster films, anime, and international premieres, JioHotstar ensures there’s something for every viewer.
JioHotstar will offer the best of Hollywood, with Disney, NBCUniversal Peacock, Warner Bros. Discovery HBO, and Paramount- all on the same platform; something almost no other streaming service globally provides.
Bringing together the deepest selection of Hollywood entertainment, the best of Indian shows and movies from all parts of the country, and the widest sports offering- JioHotstar promises no matter what people want to watch, they will find it here.
Additionally, the platform has introduced ‘Sparks’, a flagship initiative spotlighting India’s biggest digital creator through innovative and engaging formats.
JioHotstar’s new brand identity embodies its vision for boundless entertainment. The ‘Big Bang’ symbolises the dawn of a new era, while the ‘Ripples’ radiate outward, representing energy, transformation, and innovation. Beyond entertainment, JioHotstar presents unprecedented opportunities for brands and advertisers. With its vast audience reach, advanced ad formats, and data-driven personalisation, the platform offers unique ways for businesses to engage meaningfully with consumers.
The JioHotstar brand identity was developed by global creative transformation company, venturethree.
Speaking on the launch of JioHotstar, Kiran Mani, CEO- Digital, JioStar said, “At the core of JioHotstar is a powerful vision- to make premium entertainment truly accessible to all Indians. Our promise of Infinite Possibilities ensures that entertainment is no longer a privilege, but a shared experience for all. By integrating AI-driven recommendations and offering streaming in over 19 languages, we are personalizing content like never before.”
“JioHotstar is setting a new benchmark for digital-first entertainment. The platform is immersive, inclusive, and audience centric.While we have endless entertainment to offer, we are committed to continually innovate and elevate storytelling, ensuring that every Indian, regardless of language, discovers content they love,” added Kevin Vaz, CEO- Entertainment, JioStar, while elaborating on the entertainment offering.
Emphasising the platform’s transformative role in sports, Sanjog Gupta, CEO- Sports, JioStar, said, “Sports in India is more than just a game- it’s passion, pride, and a shared experience that unites millions. JioHotstar is revolutionizing how fans experience live sports, combining the best of technology, access, and innovation. Whether it’s the high-octane IPL, the drama of the Champions Trophy, or the electric atmosphere of a Premier League showdown, we are committed to delivering an experience that is as immersive as being in the stadium itself. We saw this innovation extend beyond sports with the overwhelming response to Coldplay’s Music of the Spheres livestream, and we are excited to continue breaking new ground.”
