JioStar has released the 2025 edition of its Festive Sentiment Survey, which has found that 92% of Indian consumers plan to either maintain or increase their festive spending this year.
The survey has reported an average festive shopping budget of Rs 16,500, with 65% of respondents stating they have not yet decided which brands they will purchase from. It has also noted that 85% believe their financial situation has improved or remained stable over the past year.
Millennials have been identified as having higher spending intent than Gen Z, while women are expected to purchase across a wider range of categories, including apparel, beauty, gadgets, and home décor. Popular product categories have included apparel and fashion (33%), mobiles (27%), and electronics (18%), followed by holidays, jewellery, and beauty.
The findings have shown that online ads are the leading source of purchase information for 76% of respondents, followed by OTT/UGC content and social media. Shopping preferences have remained split between online (52%) and offline (42%) channels, and digital payment methods, particularly UPI and mobile wallets, have been preferred by 61% of shoppers.
Alongside the survey, JioStar has announced its festive programming line-up across multiple languages and formats. Scheduled content includes reality shows, fiction series, movie premieres, and international titles. The line-up is set to cover regional and national festivals, with curated programming for events such as Onam, Ganesh Utsav, Durga Puja, Navratri, and Diwali, as well as live-streamed celebrations on JioHotstar.
The company has also introduced advertising formats for the festive period, including pre-roll takeovers, interactive ads, MegaBlasts, AI-powered influencer marketing, and contextual storytelling tools.
“This year’s festive outlook is marked by strong consumer optimism and evolving media consumption. Marketers are looking to engage audiences across platforms and languages, and that’s where JioStar’s robust festive offering becomes invaluable. With #HarGharMeinJashn, we are creating a high-impact funnel for brands across discovery, intent, and purchase touchpoints,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.
