JioStar has announced a roster of 27 sponsors for the 2026 season of the TATA IPL, marking one of the largest advertiser line-ups for the tournament. The broadcaster and streaming partner has brought together brands across categories including AI, consumer electronics, EV, FMCG and financial services.
At the top tier, Google Search AI Mode, Campa Energy, Havells and Lloyd have come on board as Co-Presenting Sponsors. Birla Opus, Hero MotoCorp and Amazon.in have joined under the Co-Powered category, reflecting participation from both legacy brands and technology-led platforms.
The Associate Sponsor list has included brands such as AMFI, Asian Paints, Vimal Elaichi, SuperMoney, MRF, Flipkart Minutes, Gillette, Vida, RuPay, Mondelez, Mother Dairy, Groww, Rapido, Muthoot Finance, Sunfeast YiPPee!, Google Pay, TVS EV, Angel One, Campa Sure and Amul. Additionally, Amul has presented the Cricket Live show, while Google Search AI Mode has presented the Match Centre Live show.
JioStar has continued to position its television and digital ecosystem as a cross-screen platform for advertisers to reach audiences at scale. The network has focused on combining broadcast and streaming with interactive and personalised formats to expand reach and engagement during the tournament.
The announcement has come ahead of the 2026 season, with the broadcaster highlighting sustained advertiser interest following recent global cricket events and the return of players to franchise formats.
“The strength and diversity of this year’s sponsor line-up reflects the continued confidence advertisers place in JioStar. Following India’s historic ICC T20 World Cup triumph and the emergence of a new galaxy of stars, fans will now see these heroes back in action across franchises, making the TATA IPL an incredibly compelling proposition — one that brands have been quick to recognise,” said Anup Govindan, Head of Sales – Sports, JioStar. “What’s particularly encouraging is that this confidence has held firm even against a challenging global macroeconomic backdrop, the commitment our partners have shown is a powerful testament to the unmatched value the TATA IPL on JioStar network delivers.”
