JioStar has introduced its lineup of sponsors for TATA IPL 2025. The brands are My11Circle, Campa Energy, Birla Opus, PokerBaazi, SBI, PhonePe, Mutual Funds Sahi Hai, Thums up, Google Search, Allen Solly, Jaquar Bath + Light, GPay, Kent Kuhl Fans, Dream11, Campa, Joy Cosmetics, TVS, Asian Paints, Zupee and Amul.
With IPL’s unparalleled reach and influence, these brands across categories such as Beverages, ACs and fans, BFSI, Fintech, Fantasy Sports, Mobile Phone Handsets and Paints among others are set to maximise visibility and forge strong connections with millions of cricket fans across the country.
JioStar brings cutting-edge ad innovations including AI-powered audience segmentation for precision targeting, interactive ad formats, multilingual broadcasts, seamless cross-platform integration.
Brands can take advantage of unique TV ad solutions such as Brand Spotlight (exclusive placements during the first five overs), CGI-Led Live Interventions, Scannable Action Replay, and interactive ad tech through Star Deals.
Set to take place from March 22 to May 25, 2025, the tournament will be exclusively broadcast on JioStar’s sports network and streamed on JioHotstar.
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB and Creator, JioStar, said, “IPL is more than just a sporting event – it’s a cultural juggernaut that brings fans and brands together at an unprecedented scale. As we gear up for the 2025 season, we are excited to welcome our sponsors to our platforms that delivers scale, impact, and deep consumer engagement. With cutting-edge ad innovations and seamless synergy between TV and digital, we remain committed to delivering impact and value for our partners while elevating the fan experience like never before.”
