JioStar announced the launch of Moment.AI, an AI-driven contextual advertising tool that helps brands engage viewers at moments of peak emotional resonance. Built on the principle of ‘own the feeling, own the moment,’the innovation leverages artificial intelligence and machine learning to scan video content, decode emotions and objects, and place ads at contextually relevant points.
Moment.AI uses advanced algorithms to identify over 600 emotions and objects in video streams. By tagging moments like smiles, celebrations, or family interactions, the tool ensures brand messaging naturally aligns with the story without disrupting it.
The solution is designed for all brand categories, including handsets, jewellery, skincare, gifting, food and beverages, home décor, fashion, and festivals. It enables brands to maximise relevant moments with their audiences, offering contextual visibility across key consumption instances. Anchored on the R.A.C.E. framework—Reach, Attention, Connection, and Effectiveness—Moment.AI helps deliver stronger brand visibility, higher recall, deeper audience connection, and measurable impact.
Moment.AI is active across JioStar’s Entertainment network and is set to go live on JioHotstar. Early studies indicate an uplift of 34% in advertising effectiveness compared to conventional placements.
With this launch, JioStar continues to integrate technology and insight in advertising, giving brands the opportunity to truly own the feeling and own the moment.
“With Moment.AI, we are introducing a technology-driven solution that enables brands to integrate messaging at natural points of emotional impact, making campaigns more effective for brands and engaging for viewers. Our constant endeavour is to innovate and create advertising solutions that are not only effective but also meaningful, and Moment.AI is a step forward in that direction,” said Mahesh Shetty, Head of Revenue – Entertainment, JioStar.
