Jio’s Growth Hacking Strategy Makes Airtel Lose Its 10 Years Old Customer

There is no doubt that the introduction of Reliance Jio has transformed the telecom market by providing best data plans for users. Jio has overpowered other brands too in many aspects and even players like Airtel, Vodafone and Idea are feeling the heat as they have lost customers because of Jio in a very short span of time.

Customers have now started to show their disappointment over Airtel’s services and there are several examples which prove that Jio is becoming the “Customer-friendly” brand. A customer named Amardeep Singh took to Twitter to express his anger over Airtel.
He wrote: I am writing this post to highlight this to everyone that how irresponsible, arrogant and inefficient you have become! Refer below details:
I have been using Airtel from more than 10 years and in the month of May I went to Airtel center to link my Aadhar Card wherein one of your representative told me about Family Plan offer. I opted and included my secondary Airtel number (9650011886) in Family Plan offer. As part of offer, i am entitled to 50 GB of data per month. However, till date, forget 50 GB, Data services are not even running on the secondary number!! Complaint in this regard was first submitted on 27th May. Airtel representative suggested different workarounds which were tried many times but nothing worked out. As a last resort, they asked me to get the SIM checked at Airtel’s center and get it replaced if the problem persists. As you might have guessed correctly, I got the SIM replaced. However, even that didn’t work!! Subsequent complaints were made after that. Below are the dates on which the complaints were made.
28th May, 1st June, 29th June, 30th June, 1st July, 3rd July, 6th July, 9th July, 15th July- last and final complaint as I had enough!!

@Airtel_Presence @airtelindia @JioCare @reliancejio pic.twitter.com/WFuKVrzMjW

— Amardeep Singh (@Amar_Chhabra) July 15, 2018

Jio was quick to recognise the opportunity and a representative from the company replied

Thanks for tagging us. Hi @Amar_Chhabra We’d be happy to have you in our Jio family. Kindly DM your complete name, number to be ported, email ID and address (state & PIN code) to assist you further – Vidyanand

— JioCare (@JioCare) July 15, 2018

Amardeep was happy to pick Jio and he shared his details right away:

@JioCare thanks for replying. Here is the detail you required. pic.twitter.com/uWPVSx3kPp

— Amardeep Singh (@Amar_Chhabra) July 15, 2018

Jio greeted him and ensured to do the necessary process at the earlist.

Thank you for sharing the details. Your details have been forwarded to our team. We will get back to you at the earliest. Appreciate your patience – Vidyanand

— JioCare (@JioCare) July 15, 2018

This is not the first case when Jio has made Airtel users to switch their networks. Earlier a customer named Shubham Sahoo had also expressed his disappointment and Jio ended the whole thing by making him use Jio. You can check the below tweets to read the whole convo between Shubham, Airtel and Jio.

@Airtel_Presence Really very bad service in my village pin:-766106.I’m going to Port from Airtel to jio. Num:-7894587277 jio.@reliancejio

— Subham Sahoo (@SubhamS07117302) May 31, 2018

Hey, allow me to change your mind, we want you to stay with us. Let me discuss with you over a call. – Sunil

— Bharti Airtel India (@Airtel_Presence) May 31, 2018

No i can’t allow to change my mind , because it’s my mind not a dress. But i give a chance to change your service to a better way.

— Subham Sahoo (@SubhamS07117302) June 2, 2018

Thank you for showing interest in Jio. We would be glad to have you onboard. Please DM the applicant’s full name, email ID and state name along with the area PIN code to assist you with the Port in procedure – Vinay

— JioCare (@JioCare) June 1, 2018

Subham sahoo
[email protected]
Pin:-766106

— Subham Sahoo (@SubhamS07117302) June 2, 2018

Thank you for sharing the details. We have forwarded the details to the relevant team and they will contact you at the earliest – Abhilash

— JioCare (@JioCare) June 2, 2018

Jio knows how to play smartly in the competitive telecom market. The same was proved when Paytm chief Vijay Shekhar Sharma tweeted a screenshot of his Airtel mobile application and said

Here is that surprise data offer in app (yet not active) @LiveFromALounge
That’s 6GB while need was of 20-30 GB ! pic.twitter.com/PUBzfAWVEr

— Vijay Shekhar (@vijayshekhar) March 5, 2017

Replying to this, Jio offered him 56GB mobile broadband plan for Rs 499 and tweeted “@vijayshekhar Ab aur koi nahi (Now no one else)…#Jio Karo! (Do Jio) Why pay 2999 when u can get 56GB @499 without calling us,”

. @vijayshekhar Ab aur koi nahi… #Jio Karo! Why pay 2999 when u can get 56GB @ 499 without calling us. 🙂

— Reliance Jio (@reliancejio) March 5, 2017

Shekhar accepted the offer with joy as he wrote : “Now that you have said it, will get a #jio life flavour soon.

/ now that you have said it, will get a #jio life flavour soon 🙂 @reliancejio

— Vijay Shekhar (@vijayshekhar) March 5, 2017

We appreciate how Jio is serving customers in such an efficient manner using the growth hacking strategy. Other companies should learn from Jio if they want to win the hearts of customers as fooling them is not a good idea to stay in the market.