JioHotstar’s upcoming original series Special Ops 2 has onboarded 14 brand sponsors ahead of its July 18 premiere, setting a record for brand integrations on a scripted OTT series in India. The line-up spans automotive, tech, finance, QSR, FMCG, personal care, luxury, and building materials.
Confirmed sponsors include Hyundai, Jaquar & Co, Directors Elaichi, Asian Paints, UTI Mutual Fund, Envy, Philips, Lux Industries, Domino’s, JK Cement, Oppo, Swiggy, Toothsi, and Sony Bravia. This marks the highest-ever advertiser interest under the streamer’s Specials banner.
The original Special Ops franchise, led by Kay Kay Menon as intelligence officer Himmat Singh, has grown into a bankable IP for JioHotstar with strong fan following and advertiser appeal. The new season dives deeper into themes of cyber warfare, digital espionage, and the evolving nature of national threats, wrapped in the franchise’s signature action-thriller tone.
The record-breaking sponsor tally reflects a broader industry trend where high-stakes originals are becoming launchpads for brands to align with premium content and reach deeply engaged streaming audiences.
“At JioHotstar, we are focused on creating iconic, scalable IPs that not only engage audiences but also deliver measurable impact for brands. Special Ops is one of the most anticipated franchises on our platform, and the phenomenal response from brands reaffirms the platform’s growing equity as a go-to destination for those looking to collaborate with high-quality storytelling and reach deeply engaged audiences,” said Ajit Varghese, Head of Revenue, Entertainment & International, JioStar.
