JioCinema continued to be the fastest growing subscription-based OTT platform, crossing 16 million paid subscribers with a 2x QoQ growth, according to Network18 Media and Investments’ second quarter results for FY25.
Affordable monthly subscription plans of Rs 29/month and Rs 89/month (family plan) and an expanding content catalogue has helped the growth in subscribers, the Network stated.
“The third season of digital exclusive Bigg Boss OTT was the top driver of subscription and watch-time. Bigg Boss Marathi replicated its success on TV, becoming the third most-watched show on the platform. Network non-fiction shows like Laughter Chefs, Khatron Ke Khiladi, and Splitsvilla were complemented by digital exclusive shows like Shekhar Home and Pill,” the Network said.
“International content catalogue on JioCinema was amongst the top drivers of subscriber acquisition during the quarter. Kung Fu Panda 4, Dune 2, Godzilla x Kong, and Fall Guy were some of the popular international shows and movies added on the platform during the quarter,” it added.
The Network also emphasised that JioCinema’s recently launched SVOD plans witnessed strong traction and helped it become the fastest-growing subscription-based OTT platform in the country.
