Jio Studios has elevated Tejkarran Singh Bajaj to Senior Vice President (SVP) and Head- Originals. Earlier, he was serving as the Head- Originals.
He took to LinkedIn to announce the same.
Prior to this, he was associated with Zee Entertainment Enterprises as Head- Original Content, ZEE5 India, from August 2017 to November 2018.
In this role, Bajaj was responsible for various things including, devising a data-led content strategy, creating a comprehensive programming bible, and establishing the brand identity and positioning for ZEE5 Originals, catering to both national and regional content. He also built and managed a 20-member creative and production team, spanning six languages—Hindi, Marathi, Tamil, Telugu, Malayalam, and Bengali.
Before this, Bajaj was working with Maxus. He joined the company as Creative Director (West)- Content, in 2013. Later, in 2015, he was elevated to the role of Senior Creative Director (West and South)- Content and held the position for over two years.
From 2009 to 2013, he worked as a freelancer Creative Consultant. As a part of this position, he worked on certain non-fiction shows across various channels, including Star Plus, Life OK, Colors, Sony TV, Bindass, Star One, and Zee TV.
Before this he was associated with NDTV as Producer, between 2007 and 2009. In the past, he also worked with Miditech and Aquarius Production.
