Goibibo, a travel brand, has launched the next chapter of its ‘No-Compromise’ campaign. This campaign, presented through a digital film, takes a nostalgia-driven approach aimed at travellers in Tamil Nadu and Kerala. It features the recently onboarded brand ambassadors- the father-son duo Jayaram and Kalidas.
This sequel taps into cultural nuances and the rich linguistic heritage of Tamil Nadu and Kerala to deepen the brand’s connection with audiences in these regions. Revisiting the characters from the cult classic ‘Panchatanthiram’, the film shows Jayaram under pressure to book the perfect family hotel. He offers to consult his friends- Ram, Reddy, Hegde, and Vedham- a nod to the classic film’s iconic characters- when his son Kalidas suggests a smarter solution: using Goibibo.
The digital film is now available on Goibibo’s official social media platforms.
Watch the campaign in Tamil here:
Watch the campaign in Malayalam here:
Raj Rishi Singh, Chief Marketing Officer (CMO), Goibibo, said, “This campaign taps into the rich nostalgia of a beloved classic while showcasing Goibibo as the go-to platform for a ‘No-compromise’ vacation. By blending familiarity with modern-day convenience, we want to remind travellers that booking with Goibibo means informed choices, better options, and ultimately, smarter travel.”
