Jack in the Box Worldwide and Tidal7 have announced their merger to form a new agency called J7. The merger combines their capabilities in creativity, data, insights, and innovation into a single integrated agency.
Jack in the Box brings strengths in creative storytelling, social media, consumer research, and design. Tidal7 adds expertise in branding, multi-channel creative services, digital analytics, and data intelligence. Together, J7 will offer integrated, insight-driven solutions.
J7 will focus on AI-led innovation, new media solutions, and tech-integrated marketing tools to enable more efficient and scalable brand building. The agency also plans to expand its service offerings, develop industry-specific solutions, and drive growth in India and globally.
The leadership team at J7 includes Farhatnaz Ansari as Managing Partner, Sivaram Subramaniam as Executive Creative Director, and Vikram Srivastava as Director of Data and Strategy. They will work closely with the founders to drive the agency forward.
There will be no changes to existing teams or client relationships. Jack in the Box Worldwide and Tidal7 will continue working with their current partners as before, now operating under the shared vision and direction of J7.
Roopak Saluja, Founder & Chairman, Jack in the Box Worldwide said, “This is a major inflection point in Jack in the Box Worldwide’s trajectory. Over the past decade and a half, we’ve built a culture of creativity that has set industry benchmarks time and time again. By joining forces with Tidal7, we are enhancing that culture with world-class data intelligence and strategic depth. J7 is not just a new name, it’s a manifestation of our shared commitment to building an agency that is future-ready, agile, and deeply invested in solving our clients’ most complex challenges. Our vision is to set new benchmarks for the industry, both in creativity and in measurable business impact.”
Venkat Mallik, Founder & CEO, Tidal7, added “At Tidal7, we’ve always believed that the most powerful marketing solutions emerge when brand thinking, creativity and data intelligence work hand-in-hand. With the creation of J7, that belief takes on a new dimension. We’re combining Jack in the Box Worldwide’s unmatched creative prowess with Tidal7’s best-in-class data and insight-led process for brand solutions. J7 will deliver more than campaigns — it will create growth ecosystems for clients, empower teams with advanced tools, and lead the way in an AI-driven future.”
