ITC Sunfeast Dark Fantasy, a cookie brand, has announced the launch of its new innovation-driven initiative, “Big Fantasies: Give Wings to Your Imagination”. With this the brand aims to ignite creativity and imagination in children by blending art with technology.
This initiative was launched at St. Joseph’s School, Bengaluru in the presence of children, their parents and other guests. The event also held a detailed panel discussion on the “Importance of Igniting a Child’s Imagination” featuring figures from the fields of space exploration, academia, psychology, and creative arts.
Guest speakers for the panel discussion included- Mandira Bedi Prakasha Rao, ex-ISRO Director, Dr. Megha Mahajan (DM- NIMHANS) and Rev. Fr. Rohan D’Almeida, Principal, St. Joseph’s school.
The panel highlighted how imagination is a fundamental aspect of a child’s holistic development and how it fosters creativity and problem-solving skills, helping them ignite new ideas and overcome challenges. Rao talked about the synergy between creativity and technology and the role of imagination in shaping future generations.
The initiative aspires to use advanced technologies to unravel imagination among kids through the “Fantasy Spaceship”, a bus equipped with interactive screens that will travel to schools across India. Powered by a combination of technology, it transforms children’s hand-drawn designs into digital creations, preserving their original charm. Once scanned, their artwork will be digitally transformed into 3D interactive characters, displayed on large touch enabled screens inside the Fantasy Spaceship.
The campaign will start in Bengaluru and will be rolled out nationally soon. With this initiative, the brand’s mission is to ignite the ‘Imagination’ of kids across the country. By blending art, science and technology the program is designed to create an immersive space experience for children across India as they watch their imagination turn into reality, the brand stated.
Sunfeast Dark Fantasy also unveiled a giveaway during the event, offering select children the chance to visit NASA, witnessing their dreams come to life in the world of real-space exploration.
Commenting on the launch of the new initiative, Ali Harris Shere, COO, Biscuits and Cakes Cluster, Foods Division, ITC, said, “At ITC Sunfeast Dark Fantasy, we believe that the power of fantasy and imagination is critical for transforming kids’ life from the ordinary to something truly extra-ordinary. With ‘Big Fantasies’ we are proud to bring a never seen before tech on wheels in India offering kids a unique platform to express themselves and see their fantasies come alive. We are excited to ignite the spark of wonder and innovation in young minds across the country, inspiring them to explore the limitless possibilities as they grow up.”
