As the mango season winds down, ITC Sunfeast Baked Creations has launched a final digital film to close out its summer campaign Mad Over Mangoes Again. The film serves as a tribute to India’s deep-rooted love for mangoes turning seasonal nostalgia into full-blown dessert drama.
Set on a sun-drenched afternoon, the film features everyday dessert lovers morphing into full-fledged aampaglus unhinged mango fanatics chasing one last indulgence. The campaign plays up the emotion, absurdity, and joy that the fruit evokes across generations. With a hyper-stylised setting and thumping soundtrack, the film celebrates mango mania at its theatrical best.
The campaign, launched earlier this year, introduced a range of mango-themed desserts crafted for peak summer cravings. Signature items included Mango Pudding with salted caramel, a light Mango Mascarpone Cake, and a tropical take on Tres Leches. The full spread extended to bentos, croissants, custard pastries, and even mango shakes — all available via Swiggy and Zomato across Bengaluru, Mumbai, Pune, Chennai, and Hyderabad.
In a quirky offline twist, the brand also invited customers in Bengaluru to walk into any Café Sunfeast Baked Creations outlet with a mango in hand — and walk out with a mango dessert, free.
With this finale, ITC Sunfeast Baked Creations signs off the season on a note of indulgence, humour and high summer sentiment one last scoop for every #CertifiedAampaglu.
