Isabel Massey has joined Unilever, the FMCG major, as Global Head- Integrated Brand Experiences.
Before this, she was associated with Diageo for over a decade. She joined the company as Head of Media and Futures- Europe in November 2013. Following this, she served as Global Head of Media and Content, Marketing from August 2016 till her move now.
In the past, Massey was Media Planning Director at Vizeum from September 2008 to November 2013.
Announcing the same on LinkedIn, she wrote, “A decade ago, I took a small detour from agency life to Diageo, which turned into a ten-year adventure. Diageo equipped me with new skills and a new view of the world, bringing media to the boardroom and transforming a chick who loved media into a marketing leader. I will be forever thankful to the Diageo team, especially Edward Pilkington, Syl Saller CBE, Cristina Diezhandino and Susan Jones, as well as The Marketing Academy.”
“Now I’m excited to embark on a new adventure and will be joining Unilever as Global Head of Integrated Brand Experiences. I’ll be leading a global team of media maestros, creative effectiveness experts, digital innovation wizards, and ad production powerhouses, all working together to scale unmissable brand experiences in partnership with Unilever’s talented marketers across the globe. I cannot wait,” she added.
