The Indian Premier League has remained central to India’s sports economy growth, with team sponsorship revenues crossing Rs 1,000 crore for the first time in 2025, according to WPP’s Sporting Nation XIII report.
IPL team sponsorships have reached Rs 1,033 crore, reflecting sustained advertiser interest in franchise-led properties. The milestone highlights the growing commercial value of team assets such as jersey branding and integrated partnerships.
Overall sports sponsorship has grown 7% year-on-year to Rs 7,943 crore, with IPL contributing a major share. Cricket continues to dominate sponsorship spends, accounting for 81% of the category.
The league has evolved into a long-term brand-building platform, with franchises enabling deeper and more sustained consumer engagement beyond seasonal campaigns.
Mahesh Singh, Vice President – Corporate Brand Communication, Wonder Cement, said: “Sports unite people through emotion, passion and pride. As the Official Umpire Partner of TATA IPL (2024–2028), Wonder Cement has experienced how sport elevates brands by building trust and deep daily engagement. Inspired by our promotors’ vision, we choose platforms that reflect resilience and consistency—qualities that define our product and strengthen Wonder Cement’s connection with the heart of India.”
