INVIDI Technologies, an addressable advertising technology company, has partnered with Hathway and Den to enhance their distribution network with advanced targeted advertising solutions. This collaboration aims to deliver more precise and effective advertisements through addressable technology.
Advertisers will now be able to precisely target their advertisements to different households based on factors such as geography, viewer preferences, and subscription details, significantly enhancing the relevance and effectiveness of their ad campaigns.
This solution will address the challenges associated with linear TV advertising by ensuring that ads are precisely targeted to the desired customer profiles within specific cohorts.
This approach is also aimed at improving media buying efficiencies. It represents a major advancement in revolutionising digital cable TV advertising in India. TAM will assist in monitoring and measuring the audience for the targeted advertisements on the platform.
