Introducing the new logo, Interbrand has announced “Arenas”, a new concept that puts a fresh take on traditional categories.
Interbrand, a brand consulting agency, has celebrated 10 years in India by launching a dedicated logo unit. “Change Creators” is the topic for the year, reflecting Interbrand’s conviction that, while it is beneficial for companies to adapt to change, it is always preferable to create it.
Ashish Mishra, CEO of Interbrand India & South Asia, discussed company growth and said, “A decade back we began with a very clear purpose. To elevate the Indian brands to global benchmarks. This was necessary not only to make them better placed for the global markets Indian brands wanted to play in, but even more critically to safeguard their own domestic territories from the influx of global brands in their backyard. To be able to do that, we had to change the leverage of brands and branding from cosmetic to strategic. I am delighted that we have helped accelerate the shift in the way brands are appreciated as a business asset in the Indian market over time.”
Interbrand has worked popular brands with Jio, Godrej, Britannia, Infosys, Mahindra, Nerolac, and Ashok Leyland. It recently added Truecaller, Switch Mobility, and VIDA to the list.
A brand-new idea from the firm dubbed “Arenas” provides perspective on “categories” and the environment. The ‘Arena-Thinking’ strategy of Interbrand acknowledges that rivalry might arise from any category that can meet the same consumer demands. This strategy focuses on human wants, such as the urge to play, move about, connect, express oneself, prosper, and dwell (Interbrand’s Arenas), and it explores conflicts on the cutting edge of innovation, business, and culture.
Introduction Of Interbrand
The consultancy debuted the first version of its iconic IP “Best Indian Brands” back in 2013 to guarantee that brands are recognised as business assets that generate business value. It has evolved into one of the benchmark league tables for brand valuation in the nation today.
In India over the past ten years, Interbrand has introduced fundamental universal thinking, such as its “Iconic Moves,” which are defined as brand actions that are, by their very nature, rare and each being a one-of-a-kind action, arise from particular circumstances that lead to certain decisions and at the right time. Instead of being self-serving publicity stunts, they are effective means to an end that were created and planned to hasten the company’s advancement along the intended trajectory while aiming to realign (or realign) the relationship between consumers, the company, and their interactions.
