Digital ad impressions in India doubled in the first half of 2025, with the Services sector retaining the top spot and Ecom-Online Shopping emerging as the leading category, according to TAM AdEx’s half-yearly report for January–June 2025.
The Services sector dominated digital ad impressions with a 45% share, followed by Education and Personal Accessories at 7% each. Ecom-Online Shopping was the top-performing category with a 12% share, registering 2.5x growth compared to Jan–Jun 2024. Other fast-growing categories included Ecom-Clothing/Textile/Fashion 6x, Ecom-Education 3.6x, Software 2.6x, Retail Outlets–Clothing/Textiles/Fashion 10x, and Readymade Garments 4x. The Top 10 categories together accounted for 41% of digital ad impressions during this period.
Among exclusive advertisers across digital and TV platforms, Adobe Software India led, followed by Blink Commerce, Grammarly Inc, Chess Personality, and Dubai Comm/Tour Promotion Brd. Over 1.1 lakh advertisers leveraged digital platforms in H1 2025, highlighting the medium’s growing reach.
Instagram led web publishers with a 63% share of digital ad impressions, followed by Facebook.com 14% and YouTube.com 9%. Display remained the dominant platform with a 90% share, while programmatic transactions emerged as the most popular method for promoting ads, accounting for 95% of digital ad volumes.
The report also noted that Personal Care/Personal Hygiene, Durables, and Food & Beverages entered the Top 10 sectors, reflecting the increasing diversity of digital advertisers.
Overall, TAM AdEx data underscores the rapid growth of digital advertising in India, driven by the e-commerce and services sectors, with programmatic and display-led campaigns remaining the preferred formats for advertisers.
