InMobi Advertising has introduced InMobi Buyer Hub, a mobile-first, self-serve platform built to simplify how media buyers access and activate programmatic campaigns. The platform is open to agencies, brand marketers, retail media networks, curators, DSPs, and media owners.
The tool allows users to build, plan, and purchase curated deals directly, using AI to streamline the curation process and generate deal IDs quickly and efficiently.
In addition to enabling access to premium mobile inventory, the platform supports integration of first-party data and contextual signals from InMobi’s proprietary SDK. Buyers can monitor performance in real time, optimize campaigns mid-flight, and maintain full compliance with data privacy regulations.
Audigent, Curate, Givsly, and Antipodes are already live on the platform, with a limited beta opening for brands and agencies later this spring.
“The InMobi Buyer Hub’s focus on sell-side curation removes the need for a broad, unfocused approach to audience development. It allows us to pre-package high-quality, contextually relevant inventory, enriched with data, into curated deals that buyers can target more efficiently,” said Kunal Nagpal, Chief Business Officer at InMobi Advertising. “Reducing noise in the bidstream and increasing signal quality helps improve win rates and ensures a greater share of media spend reaches performant, working media.”
“Today’s buyers need simplicity, transparency, and trustworthy signals,” said Chris Feo, Chief Business Officer, Experian Marketing Services. “By bringing Audigent’s audiences into the InMobi Buyer Hub, planners unlock high-match mobile segments—turning more impressions into working media and driving measurable business outcomes.”
“The future of programmatic isn’t about more noise, it’s about more signal,” said Rhys Denny, Co-Founder and CEO of Curate. “We’re proud to partner with InMobi Advertising to help power this new shift towards greater control and transparency, enabling smarter curation, cleaner supply paths, and faster activation across the open web. Together, we’re setting a new standard for how programmatic should perform.”
