Infectious Advertising has appointed Prashanth Kumar as its new Chief Digital Officer.
Coming with close to 25 years of experience of leading brands across a multitude of sectors including Automotive, Beverage, BFSI, Construction, Entertainment, FMCG, Healthcare, Hospitality, Real Estate, Travel, Tourism, Governmental, PSUs, etc. Kumar is one of the ‘pros’ at digital and strategy.
From crafting integrated strategies as a Digital Strategist to spearheading the Client Services function, he has continuously ‘championed’ the digital medium, serving as a digital evangelist for both brands and agencies alike.
In the past, he has worked in various agencies including Dentsu Aegis, Publicis, WPP, and Interpublic and across markets such as India, South East Asia, China, the UK, and the GCC.
Speaking about his move, Kumar, Chief Digital Officer, Infectious Advertising, said, “In India’s digital landscape, few agencies grasp both brand essence and effective content creation for long-term brand growth. Infectious embodies this rare fusion, and I’m thrilled to align with their vision.”
To this, Nisha Singhania, CEO and Managing Partner, Infectious Advertising, added, “Prashanth is a rare combination of digital, strategy and business. His vast experience across geographies and categories will enable him to add immense value to our varied clients. We are delighted to have him on board and look forward to working together.”
