India’s entertainment and media (E&M) industry has seen accelerating growth, according to PwC’s Global Entertainment & Media Outlook 2025–29: India perspective, as rising incomes, digital adoption and a massive youth audience continue to reshape consumption at scale. India’s E&M sector has recorded USD 32,249 million revenue in 2024 and has been projected to reach USD 47,201 million by 2029, growing at a 7.8% CAGR, almost double the global 4.2% CAGR outlook.
A digitally native base of over 910 million millennials and Gen Z consumers has driven demand for diverse and immersive entertainment formats.
The Government has supported India’s ambitions as a global entertainment hub, through initiatives such as the World Audio Visual Entertainment Summit (WAVES) in Mumbai with participation from 90+ countries.
Traditional media has remained resilient, having contributed USD 17.5 billion in 2024 and expected to reach USD 22.9 billion by 2029 at a 5.4% CAGR despite global slowdown.
Digital media revenues have touched USD 10.6 billion in 2024, and have been forecast to claim 42% of India’s E&M market by 2029, lifted by performance-driven internet advertising and mobile-first engagement.
India’s B2B media market has grown 15.3% in 2024 to USD 1.3 billion and has been projected to reach USD 1.7 billion in 2029.
Sports and live events have emerged as expanding monetisation pools, supported by private investment and a fast-maturing franchise ecosystem.
“Media is being redefined by the digital disruption of traditional content, driven by AI and the deep convergence of content and technology, creating vast new monetisation pools.” — Rajesh Sethi, Partner and Leader, Media, Entertainment and Sports
