Ayurveda is known in India from ancient times. The word Ayurveda means knowledge or science and now it has become an important part of Indian FMCG market. After the growth of Patanjali, Indians have regained their confidence in Ayurveda. Even government is now supporting Ayurveda by establishing centres that increase awareness about this science.
Earlier, western companies were dominating Indian market with a wide range of products. More than the quality of the products these companies were seen as a status symbol. Thanks to the change in the mindset of Indians, now quality and health matters a lot and fooling customers is not that easy.
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Sri Sri Ravishankar is also following Baba Ramdev’s path and has established his brand that sells Ayurvedic range of products. HUL is promoting its AYUSH brand heavily because they know that neglecting Ayurveda was a bad idea.
Beauty and personal care products are also getting affected. Sales of products that are made of natural, and ayurvedic ingredients are growing faster as compared to others. You will be surprised to know that natural products now have 41% of share in personal care products market by sales.
Another reason that is helping Ayurveda market to grow is the money that big names are spending on advertising these products. Also, Indians feel safe about using natural products as our ancestors used to worship nature.
Not only in India, people living in other countries have also started trusting Ayurveda. Yoga is becoming a part of the lifestyle and probably that is encouraging them to use ayurvedic products.
According to the research done by Techsci Research, Indian Ayurvedic market is expected to grow with a CAGR of 16% in the time period 2016-2021. Coming five years are vital and will decide the future of Ayurvedic products in our country.
Do let us know about your favourite Ayurveda brand and the reasons for which you love it.
