The One Club for Creativity today announced the entries from 49 countries and regions that are finalists for The One Show 2025, including 30 from India.
McCann Worldgroup India Gurugram leads the way with seven finalists, including six for Buckaroo Footwear Fit My Feet, and one for ESAF Small Finance Bank Dabba Savings Account.
DDB Mudra Group from Mumbai has one nomination in the finals for its collaborative campaign for McDonald’s West & South titled Cosplay. This campaign, entered in the Out of Home category, was created in partnership with Wieden+Kennedy New York, Madison World Mumbai, and Avian WE Mumbai.
Early Man Film (Mumbai), Kondurkar Studio (New Delhi), and Jindal Steel and Power (New Delhi) share a single nomination for their work on the Jindal Steel – The Steel of India campaign. This was submitted under the Moving Image Craft & Production category.
Leo India (Mumbai) and Pepsico India Holding (Mumbai) teamed up for the Gatorade – Turf Finder campaign, which earned a total of five nominations. The campaign was recognised across several categories: Cultural Driver, Direct Marketing (with two entries), Out of Home, and Public Relations.
Ogilvy Bengaluru earned two nominations for the Titan Eye+ – Eye Test Menu campaign, recognised in both Design and Out of Home categories. Meanwhile, Ogilvy Mumbai garnered four nominations across various campaigns: Erase Valentine’s Day for Cadbury 5 Star in Branded Entertainment, Handwash Legend for Savlon in Health & Wellness, and The Impossible Choice for St. Jude India ChildCare Centres, also in Health & Wellness, with two entries.
Havas Worldwide India (Mumbai), in collaboration with Bennett Coleman & Co (Mumbai), Mr Pink Music (Sao Paulo), and Galloping Horse Production (Mumbai), scored five nominations for The Times of India – Ink Of Democracy campaign. This project was entered in Direct Marketing (twice) and Print & Promotional (three times).
Dentsu Creative (Gurugram and Lisbon), alongside Morphedo Technologies (Noida) and Useful Garbage Creations (Mumbai), also amassed five nominations for their campaign Motorola Deep Connect for Motorola. This campaign competed in Creative Use of Technology (with two entries), Health & Wellness, Interactive, Online & Mobile, and IP & Product Design.
Globally, FCB New York has the most One Show 2025 finalists with 85, including 53 for Spotify “Spreadbeats”, and 31 for “Lap of Legends” on behalf of AB InBev, Michelob ULTRA. “Spreadbeats” is also the entry with the most finalists spots.
Other top finalists are Klick Health Toronto and Serviceplan Germany Munich with 49 each, Area 23 New York with 47, Apple Cupertino with 40, DM9 Saõ Paulo with 37, and Rethink Canada with 32.
This year’s esteemed One Show global jury selected a total of 1,659 finalists from 49 countries. The complete searchable list of finalists for The One Show 2025 is available here.
All finalists will win Gold, Silver, or Bronze Pencils or Merits, to be announced during Creative Week 2025 on May 15, and celebrated at The One Show 2025 awards ceremony on May 16 at Cipriani Wall Street in New York, where special awards such as Best of Show, Best of Disciplines, Agency of the Year, and more will be revealed.
Now in its 15th year, Creative Week (May 12-16, 2025) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.
Creative Week 2025 includes awards ceremonies for the Young Ones Student Awards on May 12, Type Directors Club TDC71 Best of Discipline winners and exhibition on May 13, ADC 104th Annual Awards on May 14, exclusive Executive Creative Summit-New York on May 15-16, and the first-ever Creative Week AI Creative Challenge on May 15.
