Ahead of announcing the Finalists who’ve qualified for winning metals, be it Gold, Silver, Bronze or Merits during Creative Week in New York on May 16, The One Club for Creativity has announced the global finalists for The One Show 2024 wherein Indian Ad Agencies secured a total of 28 Finalists.
Leading the tally from India was Leo Burnett India with 12 finalists, followed by Ogilvy India with 8, VML India with 4, Brand David with 2 and DDB Mudra Group and BBDO India with 1 each.
Leo Burnett India Mumbai’s 12 finalists include four each for Lay’s India “Lay’s Smart Farm” and IKEA “Skip Ads That Save Time”, two for Lay’s India “The Biochar Project”, and one each for IKEA “Desktop Ads” and Oreo “Oreo #BringBack2011”.
Similarly, Ogilvy India Mumbai’s 8 finalists include six for “Megh Santoor” on behalf of Brooke Bond Taj Mahal Tea and two for Vodafone Idea “Vi Human Network Testing Network”.
VML India Mumbai’s four finalists have all been secured for The Times of India “#UnplasticIndia”.
Furthermore, Brand David Mumbai’s 2 finalists are for Colgate Palmolive India “The Sweet Truth”, BBDO India Mumbai’s 1 finalist for Ralson India “Ralco No Pressure Delivery” and DDB Mudra Group Mumbai’s 1 finalist for Disney Star “Words Of Pride”.
This year’s global jury for The One Show 2024 selected a total of 1,794 finalists from 50 countries.
Globally, FCB New York leads the world with 50 finalists, including 45 for “Dreamcaster” on behalf of AB InBev, Michelob ULTRA, which is also the entry with the most finalists selections.
All finalists will win their respective Gold, Silver, or Bronze Pencils or Merits on May 16 and be celebrated at The One Show 2024 awards ceremony on May 17, 2024 at Cipriani Wall Street in New York during Creative Week.
Now in its 15th year, Creative Week (May 13-17, 2024) is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows and discuss the latest creative trends and issues.