With 7 young models, Salman Khan the brand owner of Being Human Clothing launched its Autumn Winter Campaign #BeAllHeart.
#BeAllHeart
The #BeAllHeart campaign is targeted at the millennials and hence the visuals are fun and candid, wherein the key message is to live life to the fullest. The tagline echoes the same emotion “Wear it. Flaunt it. Be Yourself. Be All Heart. Visuals of the models dancing, having fun and candidly enjoying life are the focus.
Key Fashion Trends
The campaign is focused on 5 fashion trends and latest style statements that the youth can relate to; Plaids, Athleisure, Basics, Denims, and Winter Layering. In order to amplify the campaign, series of digital and in-store legs are also planned. They also aim to give this community a identification and call them the #BHTribe
Brand Speak
Reflecting on the campaign, Salman Khan added, “Nobody likes being told who they should be, what they should wear. I know I don’t. Our new campaign basically tells you to be yourself; as far as you are not troubling anyone.”
Manish Mandhana, CEO of The Mandhana Retail Ventures Ltd, the global licensee for Being Human Clothing, said, “The campaign #BeAllHeart resonates with the aspirational and young India who form our key target audience. With its central idea being as simple as ‘being yourself’ we want to encourage our consumers to be bold with their choices, wear whatever they want, whenever they want. Because this season, we are celebrating the most fashionable thing – our customers! From launching our brand e-commerce website to entering different markets across the country this financial year has been really good for us and we are excited for the further developments the brand has to unfold.”
https://www.instagram.com/p/BpUJ5DcBd1L/?taken-by=beinghumanclothing
Activities
Personal style sessions or getting featured in a video or taking home a memorabilia, the brand has planned various activities to attract and keep the audience amused.
The brand has already launched a digital campaign through which they are inviting the audience for a styling session at the Being Human stores. They are also inviting entries for people to get featured in the Being Human Clothing’s Instagram feed by sharing their images of them expressing the #BeAllHeart essence. Mumbai people get a little more edge as quirky photo booths are installed at the stores where people can get their pictures clicked and take them back home.
