Popular smartphone brand HTC is in talks with Micromax, Lava and Karbonn to return to the Indian market, according to three senior industry executives.
These companies will try to regain their market share by using royalty in return. HTC currently sells a few old models it had launched last year on e-commerce marketplaces Amazon and Flipkart.
Discussions with the three Indian brands are in advanced stages, including the possibility of Lava and Karbonn teaming up to bid for the HTC brand licence
one of the executives said.
Quote source: BrandEquity
HTC is looking to license its brand for smartphones, mobile accessories and tablets. For brands like Lava, Micromax and Karbonn, partnering with HTC can help them stay in the market dominated by Chinese smartphones. Right now, the strategy is to grow sales through feature phones and entry-level smartphones.
“Since HTC used to operate in the Rs 10,000-plus segment, the brand will help the Indian smartphone makers re-enter this price segment, which is now the fastest-growing with intense competition among Xiaomi, Samsung, Oppo and Vivo,” said one of the executives.
Quote source: BrandEquity
It will be interesting to see how rivals like Samsung and Xiaomi handle this situation. Indian smartphone market is certainly becoming important for world’s biggest brands and no one wants to ignore it due to the mass opportunities they have.
No matter which company enters or leaves, consumer will be the one to get the benefit as companies will try to focus on making a loyal customer base rather than selling the product just for once.
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