Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    6 Trends That Will Shape Marketing In 2026

    6 Trends That Will Shape Marketing In 2026

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    How Data-Driven Insights, Automation, & Generative AI Are Empowering Marketing Leaders

    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

How Yes Bank Crisis Has Impacted PhonePe, Other Online Apps

Shubham Sachdeva by Shubham Sachdeva
March 9, 2020
in What’s Buzzing
A A

Along with the depositors, PhonePe is one of the companies that got shocked after RBI’s announcement to limit Yes Bank withdrawal to Rs 50,000 till April 3. Taking actions overnight, the PhonePe team began transitioning the UPIs from YES Bank to ICICI, with the help of the National Payments Corporation of India. ICICI is the new UPI partner for Phonepe and all its users can continue to use their UPI with the @ybl handles.

Source

UPI payments fell 40 percent on the day of the Yes Bank crisis, ET reported. PhonePe, which processes 20 million transactions on an average day, was down for most of Friday, with peer-to-peer payments, online merchant payments, and in-store QR code-based payments all facing issues. For those who don’t know, Yes Bank contributed big in India’s UPI payments. In January only, it had processed 39% of the 1.3 billion UPI transactions in the country. A large portion of these was done through PhonePe, which counted around 570 million transactions.

Source

Seeing the urgency of the situation, PhonePe managed to get their systems up and running very quickly- late Friday night, PhonePe said that all its services were operational, which meant that on Saturday, UPI payments on PhonePe were back to normal by switching backend from Yes Bank to ICICI Bank.

“Friday was an extraordinarily difficult situation with little precedence. We are grateful to RBI, NPCI, Yes Bank and ICICI for working collectively to ensure that millions of our customers and merchants were not inconvenienced a minute longer than necessary. I would also like to take a moment to appreciate the mammoth effort of all the PhonePe employees who worked tirelessly for 36 hours straight with a singular focus on getting all our customer and merchant services live as fast as possible,”

said Sameer Nigam, Founder and CEO PhonePe.

Quote Source: BussinessInsider

BharatPe which provides QR codes to merchants to enable them to accept UPI payments, says that it has put a fleet-on-ground team to replace QR-codes provided by Yes Bank with those issued by ICICI Bank. BharatPe said that 20 percent of its QR codes were issued by Yes Bank.

Related Posts

Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay
Feature

Brands Have Taken To The Skies This Makar Sankranti With Kites, Cravings & Clever Wordplay

by MM Desk
January 15, 2026

Makar Sankranti has once again proven to be a favourite playground for brands on social media, with timelines filling up...

AI Must Expand Creativity While Preserving Trust: MIB Additional Secy Prabhat At FICCI Pre-Summit
What’s Buzzing

AI Must Expand Creativity While Preserving Trust: MIB Additional Secy Prabhat At FICCI Pre-Summit

by MM Desk
January 14, 2026

The role of artificial intelligence in India’s creative industries has been examined at a pre-summit seminar held in New Delhi...

Latest

KISNA Appoints Rajeev Toshniwal As Chief Financial Officer

KISNA Appoints Rajeev Toshniwal As Chief Financial Officer

January 16, 2026
Millennial Achievers 2025: Bhavika Jhingan Drives Marketing Impact With Ownership, Vision & Collaboration

Millennial Achievers 2025: Bhavika Jhingan Drives Marketing Impact With Ownership, Vision & Collaboration

January 16, 2026
Grasim Appoints Sachin Sahay As CEO Of Birla Opus Paints

Grasim Appoints Sachin Sahay As CEO Of Birla Opus Paints

January 16, 2026
How One Tiny Vicks Toffee Went From Scratchy Throat To Cultural Icon: The Story Of Vicks’ ‘Khich Khich’ Ad

How One Tiny Vicks Toffee Went From Scratchy Throat To Cultural Icon: The Story Of Vicks’ ‘Khich Khich’ Ad

January 16, 2026
From Streets To Screens: How Brands Are Shaping Stories This Week

From Streets To Screens: How Brands Are Shaping Stories This Week

January 16, 2026
Thums Up Rebrands Visual Identity After 2 Decades

Thums Up Rebrands Visual Identity After 2 Decades

January 16, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.