How ‘Jug Jug Jeeyo’ Ensured Its Success Way Before Its Release

Karan Johar’s Jug Jug Jeeyo has garnered a lot of appreciation. In its first week, the movie has been declared a hit and has collected a total of Rs 46.3 crores so far.

While the star-cast is rececieving a lot of appreciation, a lot of credit goes to the marketing team in ensuring the movies success.

Announcing The Trailer Launch Like Never Before

The trailer of the movie was announced in the most unique way possible. The makers launched a contest wherein the participants had to record a video in their native language and the name of their state. The lucky winners from all States & Union territories got to release the JugJugg Jeeyo poster before anyone else.

 

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These were the lucky winners as announced by Dharma Production on their official Instagram handle.

 

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Poster Launch

Soon after the lucky winners were announced, the production team launched the poster of the much-awaited movie.

 

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Meet The Picture Perfect Parivaar

The makers introduced the very loving family of Jug Jug Jeeyo. Anil Kumar, Neetu Singh, Varun Dhawan, Kiara Advani, Maniesh Paul, and Prajakta Kohli, were all introduced in this one post making the movie much more anticipating.

 

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Trailer Launch

After a wait of only a couple of days, the trailer was launched on Instagram which garnered a lot of appreciation.

 

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A Closer Look Into the Characters

Neetu Singh as Geeta

 

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Anil Kapoor As Bheem aka ‘Papa of the Century’

 

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Kiara Advani aka Naina

 

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Varun Dhawan as Kukoo

 

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Behind The Scenes Of The Most Loved Family

Take a glimpse into the world of Jug Jug Jiyo and what went into making the movie a success today.

 

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The Panjaabban Song Out

 

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The Film Fraternity Comes Together For The Panjaabban Song

Stars from the fraternity have come together to groove on the hook song of The Panjaabban Song

Also Read:Marketing Strategies Of Movie Brahmastra That Are Helping To Create Buzz

 

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Outdoor Marketing And Fan Meets

 

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Brand Collaborations

Mumbai Metro

#Stars on MumbaiMetro@MMRDA
Cast of #JugJuggJeeyo @AnilKapoor @Varun_dvn @advani_kiara took #AapliMumbaiMetro to make a quick commute & were happy at this convenience & recommended everyone this #JhakaasRide #MMRDA #Metro “saves 30-45 min commute time”avers Shri Anil Kapoor pic.twitter.com/stpSKfUL8i

— MMRDA (@MMRDAOfficial) June 14, 2022

Amazon India

Explore a totally Bollywood-style masaledaar world of love, laughter, colour and drama in Jug Jugg Jeeyo!
Grab the chance & get 10% back*

*T&C apply#PayAmazonSe @dharmamovies @viacom18studios @tseries @varundvn @kiaraaliaadvani @mostlysane @manieshpaulhttps://t.co/gkzUPJdior pic.twitter.com/hzx00B2q4f

— Amazon India (@amazonIN) June 21, 2022

Paytm, BMS

Here is our official invitation to you and your family to come experience the magic & madness of #JugJuggJeeyo! 💖

ADVANCE BOOKINGS OPEN NOW!

BMS – https://t.co/oe2CZNlKCG
Paytm – https://t.co/FI4i3AT1fh

JugJugg Jeeyo coming to cinemas on 24th June. pic.twitter.com/gDaKiRbNiF

— Viacom18 Studios (@Viacom18Studios) June 18, 2022