IPL is not only a cricket tournament, but it has also become a grand season for several brands. Companies are spending a big portion of their advertising budget during the IPL and this year is no different. Hoststar is among those brands that have benefit well from IPL and is planning to achieve maximum business for 2019 tournament.
Keeping the interest areas of audience in mind, Hotstar has introduced a social layer to deliver a connected cricket-watching experience and has announced interactive ad formats for brands.
Social Cricket-Watching Experience
This year, with ‘Koi Yaar Nahi Far’, Hotstar is planning to bring people together irrespective of their location. Viewers will be targeted to invite their friends and family to Hotstar so that they can watch and enjoy the matches together. Fans will be seen competing with each other and know where they stand against their friends and family in terms of knowledge of the sport through the new social leaderboard.
Also Read: Here’s How The IPL Team Owners Make Money
Talking about this, Varun Narang, Chief Product Officer, Hotstar recently said,
“The joy of watching cricket is multiplied manifold in the company of friends and family, something that’s becoming increasingly difficult to do today. We wanted to introduce something special to protect that ethos, and added the interactive, social layer to enhance the cricket watching experience.”
Quote source: Exchange4Media
Partnering with Swiggy
Hotstar has also partnered with Swiggy to ensure that users don’t miss any important updates from the matches. Favorites from the Swiggy Pop menu will be available to order directly from Hotstar app, making it extremely fast and smooth for cricket fans across the country.
Targeting regional audience
This year, the matches will be streamed across 8 languages, targeting a reach of 300 million viewers.
How Advertisers will benefit
For brands, Hotstar has introduced 24 different cohorts in which ads can be placed with increased visibility during live streaming. Brands will be seen using ads showcasing offers, mini-games, and polls to the audience, thereby increasing awareness and branding.
