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How Giovanni Ferrero Made Fortune Worth $32 BN From Chocolates

| Published on January 9, 2020

Nutella was invented by Giovanni Ferrero’s father in the year 1964. The chocolate spread has made us all go crazy over its taste and quality. Even big celebrities have mentioned in interviews that how madly they love Nutella!

After its invention, it was loved by Italians to the extent that the family managed to grow a multibillion-dollar business out of it. They also produce Ferrero Rocher, Kinder Chocolate, Tic Tac mints, Butterfinger bars, according to Forbes.
giovanni ferrero

The Beginning Of The Venture!

It all began when in 1946, Pietro Ferrero (Giovanni’s grandfather) opened a small venture as a chocolate shop in Alba (Italy). The prime product of the shop was Nutella’s precursor Supercrema which was basically a hazelnut spread. The company, after 70 years, turned out to be the second-largest confectionery of the world.
giovanni ferrero

The Billions Of Net Worth!

Currently, according to Bloomberg, Ferrero’s worth is $32 billion that gives him the 27th position of being the richest person in the world. He and his family are the only people who own the company.

Giovanni Ferrero and his family are extremely secretive. Earlier, there was a ban on tours in their chocolate factory. It has been reported that the security of the company is as tight as NASA’s. Every time Ferrero’s father has come out in public, he would wear black shades.

Isn’t it awesome how a small chocolate shop can turn into a billion-dollar company? Ferreros set a perfect example of “keep moving forward and to always dream big.”

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