Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

How Brands Reacting To Kangana’s Controversy

Surabhi Kedia by Surabhi Kedia
July 17, 2019
in What’s Buzzing
A A

Kangana Ranaut needs no introduction when it comes to the Entertainment world. She has been able to make a huge impact in the industry and apparently in the branding world too.

Kangana

Kangana Ranaut is considered to be one of the highest-paid actresses in the country. But not every day is your day, the Bollywood actor recently had a verbal quarrel with a reporter during a promotional event. But guess what? She has emerged stringer than ever – that is Kangana Ranaut for you! And during this crisis, Brands take an adverse turn, but here’s the thing – they are also speaking for Kangana.

So, what exactly makes Brand Kangana so strong and extremely powerful? Here’s a sneak peek into that:

The Queen!

Kangana is at the zenith of the whole branding market. Her personality that screams as honesty, bravery, intelligence, and strength has helped her establish as a significant brand. She worked on women-centric films like Tanu Weds Manu, Tanu Weds Manu-2, Queen, and Manikarnika, as a female lead which did a fabulous job both in the storyline and at the box office.

What the Brands have to say!

1. Emami

Ranaut is a brand ambassador of this one of the leading home-grown FMCG group’s skincare brand, Emami. The brand believes that Kangana is a powerful brand by herself.

Responding to the recent controversy, the spokesperson from Emami said that they do not see any reason for discontinuance.

2. Global Desi

Anita Dongre’s Global Desi maintained that such controversies do not affect the brand as it was a personal fuss and stood strong in the support of Kangana and her ideologies.

Driven by Values

Kangana boasts a huge fan following with world recognition. She is known in the industry for her values and ethics. Her stance on any issue is her own right and any subsequent controversy because of it shouldn’t hurt her brand value.

Brands like Titan Eyewear, Lawman, Voylla Jewelry, Vero Moda denied commenting on the issue which involves a personal matter between the actor and the journalist.

The recent list!

Currently, the Queen actor is a brand ambassador of four brands – Liva by Aditya Birla Group, Signature Masterpiece – Diageo, Emami’s Boroplus and Khadims’ shoes and bags.

Kangana Ranaut has been setting goals for all the female actresses in the industry for quite some time now. Her bravery and irrelevance have made her an inspiration to the youth. Most importantly, she refuses to accept anything that can stop her to rise all the way to the sky in all aspects, not even an issue like a verbal squabble with a reporter. More power to you, Kangana!

Related Posts

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report
What’s Buzzing

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

by MM Desk
December 5, 2025

WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce...

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

Latest

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

From Broadcast To Unicast: Prime Video Explores Personalised Streaming For India At CII Big Picture Summit 2025

December 5, 2025
Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero CII Big Picture Summit 2025

Prime Video’s Nikhil Madhok Says Indian Streaming Still Awaits A Homegrown Superhero: CII Big Picture Summit 2025

December 5, 2025
Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
India’s E&M Sector To Reach USD 47.2 Bn By 2029, Growing At 7.8% CAGR- Nearly 2x Global Pace: PwC

India’s E&M Sector To Reach USD 47.2 Bn By 2029, Growing At 7.8% CAGR- Nearly 2x Global Pace: PwC

December 5, 2025
Netflix Emerges As Frontrunner In Warner Bros. Discovery Bidding War: Reports

Netflix Emerges As Frontrunner In Warner Bros. Discovery Bidding War: Reports

December 5, 2025
Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.