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How Brands Innovated On Social Media To Celebrate Election Results

Laveena Chandnani by Laveena Chandnani
May 29, 2019
in Advertising
A A

Talk about the trending topic on social media for the month, the elections results 2019 is surely on our list.

While Game of Thrones, Mother’s Day and Blackhole were amongst the other trending topics on Social media, elections and its results surely topped the charts. Lok Sabha elections 2019 did not only see a historic win for BJP and Mr. Narendra Modi, it also broke all records on social media.

Twitter observed 3.2 million tweets on the counting day, with 1/3rd of the Tweets being recorded between 3 and 4pm. The social media platform recorded a growth of 600% from 2014 till 2019 with 396 million tweets.

Taking their creativity a notch higher brands soon came up with interesting campaigns revolving around the tagline from the parties that surfaced during the elections, the winner party BJP and others.

The choice is obvious! Go for India's Safest Car – Tata Nexon – the only car in the country with a full 5-star safety rating by Global NCAP. Click on the link to book a test drive: https://t.co/w4sFB7fCPw#IndiasSafestCar pic.twitter.com/iw7Jco3r5w

— Tata Motors (@TataMotors) May 23, 2019

#Amul Topical: BJP sweeps Lok Sabha polls! pic.twitter.com/mx5q2r1qqE

— Amul.coop (@Amul_Coop) May 23, 2019

Winning votes across Nation with amazing #Discounts365days on 200+ best fashion brands. #Elections2019 pic.twitter.com/Yrzp9WKp92

— Brand Factory (@BrandFactoryIND) May 23, 2019

 

View this post on Instagram

 

Cashback is on its way for everyone who predicted correctly. Thank you for playing ???? #ZomatoElectionLeague #ElectionResults2019

A post shared by Zomato India (@zomatoin) on May 23, 2019 at 5:24am PDT

 

View this post on Instagram

 

#ArréReads – arre.co.in: Pointing out similarities between the Prime Minister and himself, #BranStark says, “The next best option to us are men who know nothing.” Illustration: @monky_inkstagram #GameOfThrones #GoT #AayegaTohModiHi

A post shared by Arré (@arreindia) on May 22, 2019 at 7:14am PDT

 

View this post on Instagram

Kya bolti public? ???? #Thinkistan #ElectionResults2019 #Verdict2019 #Elections2019

A post shared by MX Player (@mxplayer) on May 23, 2019 at 2:14am PDT

Also Read:How Free Promotion During Elections Has Helped Burnol

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