The trend of challenges has taken social media by the storm. From #IceBucketChallenge to now #FaceAppChallenge social media seems to have come a long way.
Rightly timed after the recent success of #BottleCapChallenge social media saw a similar trend with the #FaceAppChallenge. The augmented reality powered FaceApp which was launched in 2017 recently created a stir when celebrities including stars from Bollywood and Hollywood sportingly shared their sagging images on Twitter and Instagram.
Making the most of the trend brands successfully indulged in some moment marketing and we couldn’t be more impressed. Over the period moment marketing has become a means of engaging with the audience and build a brand recall value.
According to the market researchers, “these challenges are a quick means to gain user engagement” and the trend won’t be dying out anytime soon. They also believe that social media will in fact see new challenges being created and leveraged by brands.
Here’s how our favourite brands impressed us with their moment marketing on social media:
Fevicol
Kya hai iss ande ka funda? pic.twitter.com/WbPoEGXGMh
— Fevicol (@StuckByFevicol) July 17, 2019
Standard Chartered
We don't need a filter to see the future. Let's not wait around to make a change. We are committed, are you? #StandardChartered #FaceAppChallenge #FaceApp pic.twitter.com/SAQU4LpNsx
— Standard Chartered India (@StanChartIN) July 17, 2019
Hotstar Premium
In case you are wondering how it all started. #faceappchallenge pic.twitter.com/SjIb9dfGYC
— Disney+ Hotstar Premium (@DisneyPlusHSP) July 16, 2019
Berger Paints
In reality or through apps, your home will look as new as today with Berger WeatherCoat Long Life. #BergerLongLife #PaintYourImagination #BergerPaintsIndia #FaceApp pic.twitter.com/9cDWHY9kdG
— Berger Paints (@BergerPaintsInd) July 17, 2019
Flipkart
True story. pic.twitter.com/aLVTfNVwX6
— Flipkart (@Flipkart) July 18, 2019
LEGO
Not even the #FaceApp can age us pic.twitter.com/ZiNWlOSblD
— LEGO (@LEGO_Group) July 17, 2019
FaceApp which was struggling to survive the market has got instant results with over 10 million downloads all thanks to the trending challenge. Also the #faceappchallenge has recorded over 28.1k impressions on Twitter already.
