Diwali this is year is about hope and gratitude. With the last two years spent in fear and uncertainty, the festival this year, is extra special for a lot many households. There is a lot to be thankful for and a lot to look forward too. And to celebrate the festival of lights, many brands have come up with fresh and thoughtful advertisements, exhibiting this spirit against the backdrop of Diwali. Let’s check a few of them.
Oppo India
Oppo through this ad is motivating people to spread joy and optimism and also celebrate being who you are. It encourages people to forge new paths and follow them, celebrate the time at hand with loved ones. So many heroic tales about you may not go down in history, but you will know how to fight without being afraid and that is the best thing about you. The ad is titled “Light Up New Beginnings”
Panasonic #DiwaliWaliSafai
#ContestAlert! #DiwaliWaliSafai is back with more zeal! Get set & switch on your safai mode, call us at 18001031333 to dispose your old appliances and stand a chance to win #PanasonicHomeAppliances! #InternationalEwasteDay
*T&Cs apply: https://t.co/tSj0ci8OwQ pic.twitter.com/BOOMnfRcet— Panasonic India News (@PanasonicInNews) October 14, 2021
An important ritual in an Indian household during Diwali, is the cleaning of homes to make ready for the festival and attract positivity and prosperity. Centered around this theme, electronics giant Panasonic has come up with #DiwaliWaliSafai campaign, by which they will help consumers get rid of all their e-waste responsibly and also win big.
Lifestyle #DilseDiwali
Diwali is when people wear the finest of their clothes and accessories, and this year the joy of dressing up is even more. The ad by Lifestyle exhibits the joy in getting dressed and making this year’s Diwali an unforgettable one.
Amazon Prime Video
This campaign by Amazon Prime Video urges people to celebrate Diwali by being with their loved ones. Featuring Pankaj Tripathi and Maanvi Gagroo, both of who play iconic characters on Amazon Prime’s most watched shows, the campaign has two short films, titled “Apno Wali Diwali”, and they give poignant messages.
Dhara
This ad shows how a simple home cooked meal can light up one’s heart.
Wow Skin Science
With the festive season in full swing, the brand encourages people to take a pause and just spend some me time before the onset of Diwali, to charge themselves and celebrate the festival better.
Pepperfry
Featuring Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors, the ad conveys how some apt and good furniture can impact people’s lives through a lively and funny story.
