There are many brands that have become successfully become synonymous with the product that they represent. It takes years of hard work and a strategic approach in order to achieve that level of perfection.
While there are many brands who have done that for real, one name that stands out amongst all is Bisleri. Anyone who wants to buy a bottle of water simply asks for a Bisleri. This only proves how the brand has created a strong market base over the years.
The Idea That Changed Everything
Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. Initially, Felice developed Bisleri with the intention of an alcohol remedy that is made up of Cinchona, Herbs, and iron salts.
Dr. Rossi was a family doctor of Felice Bisleri who was an integral part of the brand from the beginning. After the demise of Felice Bisleri on September 17, 1921, Dr. Rossi became the owner of the Bisleri company.
Son of the company’s legal advisor, Khushroo Suntook, who was also a lawyer, played an important role in establishing a Bisleri in India.
Though the availability of water was in abundance in India at that time, it was the market and demand for clean drinking water that attracted Suntook to the Indian market.
Bisleri Enters Indian Market
Khushroo Suntook established the first ‘Bisleri Water Plant’ in Thane, Mumbai in 1965.
The product was targeted toward the upper-middle and onward class and the foreigners who could not digest the water in the capital at that time.
Bisleri was initially available in five-star hotels and high-end restaurants. However to expand their market, Rossi, and Suntook decided to expand their market base and introduce the product to the common people as well.
Parle Taking Over
In 1969, Ramesh Chauhan bought Bisleri for just Rs 4 lakh. Under Chauhan’s guidance, the brand expanded tremendously and launched not only packaged water but also soft drinks and soda.
Gradually, the brand became one of the most popular brands in the country. Despite the increasing competition in the packaged drinking water industry, Bisleri holds the largest market share of 60 percent.
Over the years, the marketing approach that the brand has taken on has also established its brand value in the market.
From creating the most innovative punch lines to drafting the most intriguing adverts, Bisleri has left no stone unturned. That is what makes the brand such a success today.
