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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Home Advertising

How Amazon Prime Used Popular Brands Like Zomato, Tinder To Announce Gully Boy

Laveena Chandnani by Laveena Chandnani
April 20, 2019
in Advertising, Campaigns, Digital Media
A A

Zoya Akhtar’s Gully Boy is all set to roll out on Amazon Prime and surely Prime is too excited about it!

The Ranveer Singh and Alia Bhatt starrer movie not only made it big at the box office but successful in earning reviews from the critics. And now that this blockbuster is all set to stream on Amazon Prime, Prime Video’s Twitter account has come up with the best of marketing tactic to keep the buzz alive by tagging other brands and using the much popular dialogues of the movie.

The first tweet to go live was:

KYA BOLRELI PUBLIC pic.twitter.com/FlYQ1vZLL5

— prime video IN (@PrimeVideoIN) April 13, 2019

And before one could even sink in the excitement of this news, they began using popular lines from the movie to symbolize what they were talking about

arey apun kuch karte na yaar apne public ke liye

— prime video IN (@PrimeVideoIN) April 13, 2019

But taking it all together to a next level Prime Video pulled other brands in the mix.

.@ZomatoIN tera wrap dekh ke meri bandi bole, yeh toh mera wala khana hai

— prime video IN (@PrimeVideoIN) April 15, 2019

.@mcdonaldsindia kya bolte MC donald baa

— prime video IN (@PrimeVideoIN) April 15, 2019

.@StuckByFevicol tere jod jaisa koi hardich nahi hai

— prime video IN (@PrimeVideoIN) April 15, 2019

.@makemytrip chalu main wahan, jaha tu le chala ✈️

— prime video IN (@PrimeVideoIN) April 15, 2019

.@Jumboking_India vada vada wow wow vada vada pav

— prime video IN (@PrimeVideoIN) April 15, 2019

.@Tinder_India right mein bana rahe log apni love story, left mein rejection ki kaisi yeh majboori; haan bolna

— prime video IN (@PrimeVideoIN) April 15, 2019

.@KFC_India thanda kuch nahi sab garam hi garam hai, angaar hai

— prime video IN (@PrimeVideoIN) April 15, 2019

.@TheViralFever apna pitchers laayega na?

— prime video IN (@PrimeVideoIN) April 15, 2019

.@bira91 dil tha toota, tab tu hi toh mere saath tha

— prime video IN (@PrimeVideoIN) April 15, 2019

.@adidas kya shoe! 👟

— prime video IN (@PrimeVideoIN) April 15, 2019

.@GhadiDetergent apna time aayega

— prime video IN (@PrimeVideoIN) April 15, 2019

.@CocaCola_Ind @MentosUS tere andar ka lava fatt ke bahar aane de

— prime video IN (@PrimeVideoIN) April 15, 2019

While this list sure to leave you laughing, the cherry on the cake remained this tweet by Prime Video

um hey, are you still sad by any chance? https://t.co/iNBaIXl99Y

— prime video IN (@PrimeVideoIN) April 16, 2019

Zomato and KFC too had a comeback with their epic rap responses.

Wrap to common hai bantai,
Maza to biryani me aana hai!
Vaise sirf teri bandi hi kyu,
Tumhare Kaleen bhaiya ko nahi khaana hai?- MS

— Zomato Care (@zomatocare) April 15, 2019

.@PrimeVideoIN Whatever you are streaming, KFC Bucket toh banta(i).

— KFC India (@KFC_India) April 16, 2019

We just want to say “Bang On Amazon Prime! You nailed it!”

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