In a bid to reinforce its commitment to enhancing its creative and production capabilities across India, Hogarth, the creative production company of WPP, has appointed Madhurika Banerjee and Ishita Hora as its new Vice Presidents for North and West region, respectively.
As part of this senior leadership appointment, Banerjee will be based out of Gurgaon and Hora will work out of the agency’s Mumbai office.
Joining Hogarth as VP- North with over 15 years of experience, Banerjee is known for building high-performing teams and delivering award-winning campaigns across industries such as FMCG, consumer durables, auto, BFSI, real estate, and media and entertainment.
That being said, in her previous role as Vice President- Brand Solutions at Schbang, she played a key role in establishing the agency’s Delhi operations and collaborated with notable clients like Tata Beverages and JnJ Pharma.
Sharing her views on joining WPP’s Hogarth India, she said, “I’m excited to take up this role to explore new avenues and create transformative experiences for our brands. Hogarth is on a strong growth trajectory, and I look forward to creating strong brands and transforming their content experience journey.”
Hora, on the other hand, joins Hogarth from Ogilvy wherein she served the role of Client Servicing Director and was responsible for successfully leading key client engagements and strategic initiatives for brands like Coca-Cola, Caratlane, and Haier amongst others.
With 13 years of expertise in integrated marketing, account management, and consumer research, she is known for excelling at building strong client relationships that are instrumental in driving business growth and achieving award-winning results.
Expressing her views on joining Hogarth India as VP- West, Hora said, “Hogarth is a place where creativity, innovation, and production come together seamlessly, and I’m excited to dive in and make the most of it. I’m looking forward to work with an incredibly talented and driven team that pushes boundaries like second nature. Looking forward to this next phase of growth and all the exciting things ahead.”
Adding to this, Karthik Nagarajan, CEO, Hogarth India, mentioned, “Our commitment to clients is to deliver the best content experience for their audiences in a medium-agnostic way. The world of content and production today is more dynamic than any other part of the marketing engine, and so client leaders also need to be change managers. Madhurika and Ishita are exceptional, dynamic leaders who can lead change at our as well as our clients’ end.”
