Aiming to accelerate Samsonite’s online growth across key e-commerce platforms, HiveMinds, a unit of Madison World, has now secured the e-commerce marketing and retail media management mandate for Samsonite India.
The account will be serviced by HiveMinds’ Bangalore office.
Under this mandate, HiveMinds will manage end-to-end digital performance marketing across major e-commerce platforms such as Amazon, Flipkart focusing on driving conversions, optimizing media spends and maximizing brand visibility.
Being a global leader in premium luggage and travel solutions, Samsonite continues to solidify its position in India with a diverse portfolio that includes Samsonite, American Tourister, and Kamiliant brands.
Commenting on the collaboration, Deepti Bhadauria, Chief Strategy Officer, HiveMinds, said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”
To this, Abhinaw Sinha, Head of E-commerce and Distribution at Samsonite India, added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. HiveMinds’ deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”
