Hindustan Times has launched HT Shop Now, a social media-first platform that offers curated shopping tips, expert picks, and buying guides in the lifestyle category. The platform will be available on Instagram, Facebook, and YouTube.
HT Shop Now is aimed at consumers who rely on social media for product discovery, reviews, and inspiration. The platform will include short-form videos, product reviews, carousels, expert guides and tips, and celebrity insights, covering topics such as fashion, beauty, travel, health, and home decor.
HT Shop Now will feature curated picks and guides created by journalists and trend analysts, providing an alternative to generic reviews. Influencers, brought on through Hindustan Times venture Affluencr an influencer-commerce ecosystem will create reels to help users discover products. It will also work with e-commerce platforms like Myntra, Flipkart, and Amazon, and support both established and emerging brands in reaching social media audiences.
“As India’s e-commerce market continues to see exponential growth, driven by smartphone adoption, a digital payment infrastructure and a young, tech-savvy population, the way people shop has fundamentally changed,” said Binoy Prabhakar, Chief Content Officer at HT Digital Streams. Beyond simply looking for a product, consumers are now also seeking inspiration, validation, and a sense of community. With HT Shop Now, we are trying to address this by building a platform that provides trustworthy, expert-validated takes to empower our users to make quick, smart and confident purchase decisions.”
